and I'm thrilled you're here.

While I'm more formally known as Sherly Sulaiman, feel free to call me Elly. It’s a shorter name given to me early in life that stayed with me, reflecting the warmth and gentleness I bring into my work. I am a clinical hypnotherapist, meditation and mindfulness teacher, NLP master practitioner, and soul coach with more than two decades of experience helping people move from emotional pain into clarity, presence, and inner freedom.

My work is rooted in lived experience. As a child, I endured profound loss, cultural displacement, and years of reactive depression within a family environment marked by trauma and instability. Everything began to shift when I was sixteen and experienced what I now call my Awakened Clarity Moment. Walking alone at school as a familiar wave of despair rose within me, an inner voice offered a simple but life-changing choice: “You can do that… or you can choose differently.” That moment broke the trance of helplessness I had been living in for years. It became the seed of my healing philosophy and ultimately the foundation of the ABC of Tranceformation: Awareness, Breaking the Trance, and Choosing Consciously.

Professionally, I’ve spent over twenty years integrating Eastern and Western healing modalities, hypnotherapy, and teaching meditation and yoga globally, while founding clinical practices including The Depression Relief Clinic and Inner City Hypnosis in Sydney, and New Stress Relief in Santa Monica. I have guided thousands of people from all walks of life, helping them reconnect with their own inner wisdom and agency. As a soul coach, my role is to walk alongside people as they remember who they are beneath the conditioning, the wounds, and the trance of suffering.

Elly & I (EllyAi) carries this work forward in digital form, bringing my therapeutic approach, voice, and philosophy to people everywhere. EllyAi exists to help others experience their own awakened clarity, gently and safely, whenever they need it.

Yours truly,
Elly